AMP is not a closed tool, but rather a framework designed to create lightning-fast web pages for mobile devices. It achieves silky-smooth content loading through streamlined code and intelligent caching. Today, we'll delve into the origins, core mechanisms, advantages, disadvantages, and latest developments of AMP in 2025.
The Origin of AMP: From Pain Point to Open-Source Revolution
AMP was born from a brutally honest observation of the mobile web. Back in 2015, mobile traffic had already claimed half of global internet usage, yet most websites were still lugging around bloated code: endless JavaScript, deeply nested CSS, and ad overload, barely breathing on slow networks. Google noticed something painful: users were getting instant, buttery-smooth experiences inside closed gardens like Facebook Instant Articles and Apple News, but the moment they stepped back onto the open web, they were greeted by spinning loaders.
So AMP arrived as the open-source counterpunch.
Unlike Facebook’s walled garden, AMP bet everything on openness and universality. It’s an HTML framework maintained by the AMP Open Source Project, forcing developers to use only a strict, performance-safe subset of HTML. One goal, and one goal only: make any page load in under 1 second on mobile.
In February 2016, AMP pages first appeared in Google mobile search results, officially moving from prototype to battlefield. Within a few short years, billions of pages went AMP, dominating news, e-commerce, and blogging. Imagine scrolling headlines on a bullet train: tap a link and the article instantly fills your screen instead of making you stare at a loading spinner. That’s the “instant revolution” AMP delivered.
How AMP Works: The Three Musketeers of Speed
AMP’s magic comes from a trinity: AMP HTML + AMP JavaScript + AMP Cache.
1. AMP HTML: Standard HTML on a Strict Diet
It ruthlessly strips out anything that can kill performance:
