Headings and H1
Headings help users understand the structure of a page and what they are going to read in the next paragraphs. They also facilitate the search engine's job of understanding which parts of the page are the most important.
Headings go from 1-6 and Heading 1 tends to be thought of as the most important. It's recommended to use the H1 heading tag in each page. H1 should represent what the page is about and be similar to your title tag.
Internal Links
The internet is connected by links. Without links from one website to another, the internet probably wouldn't exist. Websites that receive more links tend to represent websites that are more trusted by users.
Google started this principle with the invention of the PageRank Algorithm .
The PageRank algorithm, at a high level, is an algorithm that goes through every link on a database and scores domains based on how many links they receive (quantity) and from which domains (quality). Lots of links from spam websites most likely have little to no value.
A link from a big national press website, however, is likely very valuable for search engines. This is why links are important and you should always include them both internally between your page, and also externally to other websites. Links always need to use href in order to be used for PageRank calculations.
next/link
Next.js provides the Link component that enables client-side transitions between routes. A simple use case would look something like the following:
